Say you only sell one product on your site. Also known as shopping feeds, these CSV, TXT, or XML files can be used to display information on your website and product marketing channels like Amazon, Google, Facebook to display product listings, run ads, and retarget users.Įach platform and channel has different requirements, but overall, your file will contain: A product feed is the actual list of products along with product information. If you’re an online-first business (which is highly likely), you already have a product feed. So stay tuned! What is a Product Feed? And why everyone needs one While we will demystify product feeds, we’ve also got some powerful insights that will leverage your product feed to sell more on Facebook.

It’s what powers your website, marketing campaigns, and remarketing efforts.īut despite their prevalence, there is a lot of mystery around product feeds, why it really matters, and its actual capabilities.

Product feeds are the lifeblood for eCommerce businesses like yours.

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